On June 28th, 2024 as part of the 12th St.Petersburg International Legal Forum Gennady Uvarkin, the CEO of the Legal Bureau Omega participated as moderator of the session "The Creativity of Artificial Intelligence and the Results of Intellectual Activity: Legal Aspects".
🗣️ The speakers were divided on presenting their positions on the use of Artificial Intelligence in various creative industries: media, music, audiovisual sphere, software and computer games.
🏛️ Special attention was paid to the issue of cultural sovereignty, in which copyright becomes an instrument of ensuring a balance of interests in a new aspect.
👨💻According to Eduard Maas, head of the digital laboratory of Gazprom Media Holding, artificial intelligence is increasingly being used to generate UGC, which, however, has become too much. According to the speaker, artificial intelligence has become at the level of a movie camera in its importance and it will change all media.
🗣️ Olga Kim, counselor to the CEO of the JV Digital Label, continued the discussion saying that more and more often covers created by AI appear on streaming, which take over the audience from the original content. Olga gave an example of relevant initiatives related to the labeling of content generated by AI, the monetization of such content and the regulation of deepfakes.
🎧 Presenting the vision of the application of artificial intelligence in the audiovisual sphere, Ekaterina Chukovskaya, Director of the Scientific and Educational Center for Intellectual Property and Digital Economy Digital IP, gave examples how artificial intelligence is used for good, not harm. The speaker also raised the question of whether the use of artificial intelligence will again be hyped up by the example of NFT, because, in fact, the law does not say what creativity is.
❗️ Alexander Saveliev, the Academic Director of the HSE Digital Law Educational program, presented a fundamental view on the software sphere, highlighting three multidimensional problems: the distribution of rights and the protection of such content; the quality of the code; responsibility for violations of the rights of third parties. Alexander drew attention to the fact that software is a special functional object that can't be equated with traditional ones, and that's why the issue of cultural sovereignty isn't acute for the software sector.
Alexander Zhuravlev, the Chairman of the Commission on Legal support of the digital economy of the Moscow branch of the Russian Bar Association, co-founder of MDS, discussed the use of AI in computer games. According to Alexander, using low-quality datasets, a lot of risks and possible claims can appear in the future. He also noted the importance of self-regulation and the experience of the European Union, where the rules of data mining are regulated.
🤓 Vitaly Kalyatin, Professor of the Department of Intellectual Rights at the S.S. Alekseev Research Center for Private Law under the President of the Russian Federation, finished the session. Vitaly drew attention to several problems, including the lack of opportunity to influence the violator, as well as the poor quality of the result due to the fact that there has become too much of it and creative work isn't put in it. The speaker suggested that the regulation of the results of intellectual activity using artificial intelligence could be based on the model of weakened protection, such as neighbouring rights.
❓ At the end, the speakers answered the questions of the participants of the session and posed the main question that the regulator may face: why regulate the use of such results — so that there will be a lot of faceless content or so that an individual can be realized? The discussion aroused great interest and will continue to be considered at future venues.
🗣️ The speakers were divided on presenting their positions on the use of Artificial Intelligence in various creative industries: media, music, audiovisual sphere, software and computer games.
🏛️ Special attention was paid to the issue of cultural sovereignty, in which copyright becomes an instrument of ensuring a balance of interests in a new aspect.
👨💻According to Eduard Maas, head of the digital laboratory of Gazprom Media Holding, artificial intelligence is increasingly being used to generate UGC, which, however, has become too much. According to the speaker, artificial intelligence has become at the level of a movie camera in its importance and it will change all media.
🗣️ Olga Kim, counselor to the CEO of the JV Digital Label, continued the discussion saying that more and more often covers created by AI appear on streaming, which take over the audience from the original content. Olga gave an example of relevant initiatives related to the labeling of content generated by AI, the monetization of such content and the regulation of deepfakes.
🎧 Presenting the vision of the application of artificial intelligence in the audiovisual sphere, Ekaterina Chukovskaya, Director of the Scientific and Educational Center for Intellectual Property and Digital Economy Digital IP, gave examples how artificial intelligence is used for good, not harm. The speaker also raised the question of whether the use of artificial intelligence will again be hyped up by the example of NFT, because, in fact, the law does not say what creativity is.
❗️ Alexander Saveliev, the Academic Director of the HSE Digital Law Educational program, presented a fundamental view on the software sphere, highlighting three multidimensional problems: the distribution of rights and the protection of such content; the quality of the code; responsibility for violations of the rights of third parties. Alexander drew attention to the fact that software is a special functional object that can't be equated with traditional ones, and that's why the issue of cultural sovereignty isn't acute for the software sector.
Alexander Zhuravlev, the Chairman of the Commission on Legal support of the digital economy of the Moscow branch of the Russian Bar Association, co-founder of MDS, discussed the use of AI in computer games. According to Alexander, using low-quality datasets, a lot of risks and possible claims can appear in the future. He also noted the importance of self-regulation and the experience of the European Union, where the rules of data mining are regulated.
🤓 Vitaly Kalyatin, Professor of the Department of Intellectual Rights at the S.S. Alekseev Research Center for Private Law under the President of the Russian Federation, finished the session. Vitaly drew attention to several problems, including the lack of opportunity to influence the violator, as well as the poor quality of the result due to the fact that there has become too much of it and creative work isn't put in it. The speaker suggested that the regulation of the results of intellectual activity using artificial intelligence could be based on the model of weakened protection, such as neighbouring rights.
❓ At the end, the speakers answered the questions of the participants of the session and posed the main question that the regulator may face: why regulate the use of such results — so that there will be a lot of faceless content or so that an individual can be realized? The discussion aroused great interest and will continue to be considered at future venues.